You searched for: "*"

The results has been filter on Authors containing N. J. Squirrell.
ANA has found 3 results for you, in 167 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
×

Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-management-decisions


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research


Research papers

Methods of brand image research (French)

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research-french-